Looking at Augmente in a slightly more critical light - their website is generally speaking okay - as is the work they're producing. I agree that a level of professionalism should be an aspect in everything a designer does, but I would like to have a slightly more personal touch to my own branding or studio after and during college. I want my own personality to show through in the design - and I think Augmente's branding is in danger of being lost in a sea of professional, sleek looking websites - it needs something to set it apart from the rest. Also, there's a hell of a lot of typos and worse..
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