Wire Design - Minty & Friend

The intriguing part for me here is how the brand seems to be a mish-mash of colours and typefaces.. I think the key to making this kind of brand work is repetition.. So each seemingly thrown together aspect of this design is repeated - kept constant and unchanging, whilst the colours and layouts change around them.

http://www.wiredesign.com/

Hofstede - Design Flow

Though corporate by nature, stationary doesn't have to look that way. This is a really nice example of how fun and inventive branding can work across something as typically bland as a letterhead.

http://www.hofstede.com.au/

5 Identities - Fashion House

SAWDUST - www.madebysawdust.co.uk

I wanted this fashion logo to be more than just the standard sans serif nicely laid out type. I've opted for something similar to the below, block shapes that are representative of the company name - but with an added element that can act as the identity through the range. These guys have gone for a swirl that has then been applied to posters and flyers and the like, I'm going to do something with the '&' element - and have that act as the brand.

5 Identities - Record Label

Divided logo

The swing tag for this range of clothing looks far better, I'll upload a photo when I get chance.
I love the strike through used here - I tried to get something similar going for the record label brand.. but it's interesting how the strike through alone could act as an identity.. being applied to imagery and type through a range of media. Will be trying this with record label brand i have already developed.

5 Identities - Record Label

5 Identities - Fashion House

Contextual mood board focusing on the fashion house identity. Note how none of these logos have anything to do with fashion as such - and instead have come to define what fashion means. i.e. just because it's a bank doesn't mean the logo has to look like money - instead the big bank logos come to define the industry.. This is true all across the board.