Lithographic Printer near Majestic, Bangalore.

What is good? Pt. 2 PRINT PROCESS

A rather bizarre product in my opinion, but a inspiring piece of print by Form and Logic

Now imagine the yellow is florescent, and you'll have an idea of what I want to achieve in my own design regarding this brief. I was also considering either a grey (black tint) or a silver. The difference in effort and cost between these two choices is pretty dramatic, however this in my dream project, and if I want silver, I'm having silver!

What is good? pt. 2 VIRAL MARKETING

RESEARCH.
Yes indeedy. If I'm going to produce an identity for an activist, viral campaign, then I really need to start looking identity, advertising, viral marketing, the lot.
I've been really struggling to get research for this project, especially of the positive variety, and I think the reason for this was my lack of context. Now this has been identified I'm good to go research mad, and that I must, as advertising isn't exactly my area of expertise.




VIRAL MARKETING
A few things I found that caught my attention that are a bit out of the ordinary. 

Threshers 40% Off Voucher

In 2006, shortly before Christmas, Threshers leaked a voucher worth 40% off wine and champagne via the internet. Apparently the voucher was only intended for suppliers and the belief that Threshers had mistakenly released the voucher made it spread faster and faster around the world via email, social networks and blogs.

Threshers pretended to be worried about losing money on the promotion but no doubt ended up making a huge profit and getting publicity in a month than they got for the whole year.

“It was never intended to get this big,” a company spokesperson said.

The company admits it is slightly concerned about the popularity of the offer.

“We are waiting with bated breath… Early next week, we should get the figures for what level of business we have seen this week and over the weekend,” the spokesperson added.

“This is a better offer than normal and it could end up hitting our profit margins.”

Hotmail

In todays era of social networking it’s easy to think how quickly the likes of Facebook and Myspace grew but the real viral marketing pioneer was Hotmail.
In December 1996 Hotmail had 500,000 registered users – less than a year later they had over 12,000,000 users. This astonishing growth rate was down to the fact that every single email sent from Hotmail included a small advert promoting the service in the footer.

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Bloc Party Start Mystery Countdown On Their Website

Are the releasing new material?..

• by Daniel Melia
• Sunday, July 06, 2008
• filed in: Indie

• More Bloc Party

Bloc Party have surprised fans by removing their website and replacing it with a countdown.

The counter began at 11am this morning (July 6) and is due to finish at 11am tomorrow morning (July 7).

It is not known yet what the countdown will unveil but fans are speculating about a new website or maybe even new material.

The band have been working on their third album with Jacknife Lee and Paul Epworth.

Could they be about to do a Radiohead?

(Radiohead pulled a similar stunt previously)

Vampire Weekend launch mystery 'Contra' internet countdown

Countdown set to reach zero tonight (October 5)

• October 5, 2009 | 2 Comments
• Vampire Weekend news RSS feed
• More Vampire Weekend news, reviews, videos and tour dates
• Post this on Twitter or Follow NMEVampire Weekend have launched a mystery online countdown set to reach zero at 7:30pm (BST) tonight (October 5).

The countdown can be viewed atIthinkuracontra.com. The website address reflects a song, 'I Think Ur A Contra', set for their forthcoming second album, 'Contra'.

The album is set for release on January 11 next year.

Vampire Weekend revealed the artwork and tracklisting of 'Contra' and its cover art last month.

No official clues about what the countdown might lead to have been released.

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What is good? pt. 2 NEW CONTEXT

I'll just briefly go over the results of yesterday's mega intense crit before I start on some of the research I've collected, as well as a quick summary of the project I'm going for if anyone doesn't already know.

I reached a stalemate with this brief a week or so ago now, not a lot was going on, and though I could see a final resolution, there way something stopping me from moving on with it. The answer to my problem lay with the lovely William, and at about 1am the night before the crit, he announced that is was because I didn't have a proper context to put my product in. Hurrah! Of course I didn't, how very silly of me. 

So with a fellow designer to bounce ideas off, we set about defining a context.

Here's what we came up with...

RANTING IS GOOD BECAUSE IT CHANGES THINGS.

defined some time last week

TARGET AUDIENCE.

people who are angry, exasperated, upset and need a platform to voice this, therefore bringing about change.

HOW.

• Branding for activist campaign.
• Viral advertising for an event .
• Event takes place, delivered by campaign volunteer.
• Post-event, the the product is distributed amongst the audience.
• The cycle repeats.

PRODUCT.

A package containing everything you need to make your voice heard, plus advice on how to virally advertise your cause.

• MEGAPHONE
• BLANK POSTERS
• STICKERS
• PAINT BRUSH + PASTE

I will also come up with a brand/identity for the organisation.

CONSIDERATIONS.

This is a print module after all...

• Environmental aspects.
• Print processes and finishes - what is relevant to my message?
• Advertising techniques.
• Packaging.

What is Good? pt. 2 BRAND IDEAS

The second half of the brief is to produce a range of different packaging concepts, to house the products developed from our original 'good'. Mine was ranting/moaning, and so far I'm happy with the tidea of packaging a megaphone, to tell the whole world what's on your mind.

The general tone of the piece needs to be light hearted, even sarcastic, but overall it has to be funny, as this is the reason I like to rant in the first place.

A few ideas on how I might achieve this..

Really cheesy and patronising sounds about right?

Another example would be those retro birthday cards you get with Stepford Wife style women on the front exclaiming how they have "child proofed the house but they still get back in"

by Firebrand