View Creative

I really like the approaches used by View Creative when it comes to branding. It's less about a logo and more about a general feeling or look when the brand is viewed as a whole.

This one below is very small scale, just web based I think, but the striking red and black make a potentially boring subject matter really quite intriguing.
I was considering using a muted colour palette for this D&AD brief, but I'm tempted to go in the opposite direction now.

www.viewcreative.co.uk 


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