What is good? pt. 2 NEW CONTEXT

I'll just briefly go over the results of yesterday's mega intense crit before I start on some of the research I've collected, as well as a quick summary of the project I'm going for if anyone doesn't already know.

I reached a stalemate with this brief a week or so ago now, not a lot was going on, and though I could see a final resolution, there way something stopping me from moving on with it. The answer to my problem lay with the lovely William, and at about 1am the night before the crit, he announced that is was because I didn't have a proper context to put my product in. Hurrah! Of course I didn't, how very silly of me. 

So with a fellow designer to bounce ideas off, we set about defining a context.

Here's what we came up with...

RANTING IS GOOD BECAUSE IT CHANGES THINGS.

defined some time last week

TARGET AUDIENCE.

people who are angry, exasperated, upset and need a platform to voice this, therefore bringing about change.

HOW.

• Branding for activist campaign.
• Viral advertising for an event .
• Event takes place, delivered by campaign volunteer.
• Post-event, the the product is distributed amongst the audience.
• The cycle repeats.

PRODUCT.

A package containing everything you need to make your voice heard, plus advice on how to virally advertise your cause.

• MEGAPHONE
• BLANK POSTERS
• STICKERS
• PAINT BRUSH + PASTE

I will also come up with a brand/identity for the organisation.

CONSIDERATIONS.

This is a print module after all...

• Environmental aspects.
• Print processes and finishes - what is relevant to my message?
• Advertising techniques.
• Packaging.