Thursday, 5 November 2009

What is good? pt. 2 VIRAL MARKETING

RESEARCH.
Yes indeedy. If I'm going to produce an identity for an activist, viral campaign, then I really need to start looking identity, advertising, viral marketing, the lot.
I've been really struggling to get research for this project, especially of the positive variety, and I think the reason for this was my lack of context. Now this has been identified I'm good to go research mad, and that I must, as advertising isn't exactly my area of expertise.




VIRAL MARKETING
A few things I found that caught my attention that are a bit out of the ordinary. 

Threshers 40% Off Voucher

In 2006, shortly before Christmas, Threshers leaked a voucher worth 40% off wine and champagne via the internet. Apparently the voucher was only intended for suppliers and the belief that Threshers had mistakenly released the voucher made it spread faster and faster around the world via email, social networks and blogs.
Threshers Voucher
Threshers pretended to be worried about losing money on the promotion but no doubt ended up making a huge profit and getting publicity in a month than they got for the whole year.
“It was never intended to get this big,” a company spokesperson said.
The company admits it is slightly concerned about the popularity of the offer.
“We are waiting with bated breath… Early next week, we should get the figures for what level of business we have seen this week and over the weekend,” the spokesperson added.
“This is a better offer than normal and it could end up hitting our profit margins.”

Hotmail

In todays era of social networking it’s easy to think how quickly the likes of Facebook and Myspace grew but the real viral marketing pioneer was Hotmail.
In December 1996 Hotmail had 500,000 registered users – less than a year later they had over 12,000,000 users. This astonishing growth rate was down to the fact that every single email sent from Hotmail included a small advert promoting the service in the footer.
Hotmail

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Bloc Party Start Mystery Countdown On Their Website

Are the releasing new material?..
Bloc Party Start Mystery Countdown On Their WebsiteAdd to My Fav Bands List




Bloc Party have surprised fans by removing their website and replacing it with a countdown.
The counter began at 11am this morning (July 6) and is due to finish at 11am tomorrow morning (July 7).
It is not known yet what the countdown will unveil but fans are speculating about a new website or maybe even new material.
The band have been working on their third album with Jacknife Lee and Paul Epworth.
Could they be about to do a Radiohead?



(Radiohead pulled a similar stunt previously)







Vampire Weekend launch mystery 'Contra' internet countdown

Countdown set to reach zero tonight (October 5)

The countdown can be viewed atIthinkuracontra.com. The website address reflects a song, 'I Think Ur A Contra', set for their forthcoming second album, 'Contra'.

The album is set for release on January 11 next year.

Vampire Weekend revealed the artwork and tracklisting of 'Contra' and its cover art last month.

No official clues about what the countdown might lead to have been released.
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